Local media is an area receiving significant attention at the moment. However, my plea; we need to get way from the thinking that revenue from online advertising is enough to create, and sustain local media properties. It’s not. According to PaidContent UK, the Tories have called for ‘ad-funded multimedia local news companies.” Any proposals need… [Read more…]
June 23, 2009 by Jonathan Lloyd
It’s always refreshing to read about new solutions and success stories. This one is on a start-up company called PaperG. Victor Wong, a 22 year-old US student and founder of PaperG, has devised Flyerboard, a virtual bulletin board aimed at local newspapers and their readers. Flyerboard makes it easy for readers to post their own… [Read more…]
April 21, 2009 by Jonathan Lloyd
According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The deal will enable the FT to increase its inventory for advertisers by partnering with other publisher sites. Joining an ad network is one option for publishers to provide greater reach for their advertisers. For example, through the network, the… [Read more…]
April 17, 2009 by Jonathan Lloyd
MediaShift is a useful US title worth following for people involved in online business media. Today, Mark Glaser has written a profile piece on the IDG chairmain, Patrick McGovern. Digital now represents 48 per cent of revenue for IDG with the target to grow this to half in 2010. The rest will come from print,… [Read more…]
April 17, 2009 by Jonathan Lloyd
While the increasing popularity of blogs means ever more potential online advertising space, the blogging formats page length also means most adverts disappear after the first few posts. Not for much longer though, with the introduction of Twig, a new AdFrames unit from VideoEgg, designed to optimise advertising on long Web pages. Stretching the full… [Read more…]
April 16, 2009 by Jonathan Lloyd
According to Reuters, OpenX has launched an online ad marketplace for smaller web publishers. OpenX is a platform which sells off online ad slots in real time enabling publishers to market their ad inventory and create competitive bidding. The company is backed by Index Ventures and Accel Partners. It serves over 300 billion page impressions… [Read more…]
March 4, 2009 by Jonathan Lloyd
We attended the What Happens to Magazines event last night, laid on by Ian Delaney, editor at NMK and hosted by Kathryn Corrick. The panel was an electic mix of people from the UK magazine industry with Louise White, group marketing director of Incisive Media, representing business media. Because of the size and diversity of… [Read more…]
February 20, 2009 by Jonathan Lloyd
You may have seen the campaign already but Sage officially announced details of its innovative Business Brains campaign today which is running on the social networking site, Linked In. The campaign will push readers to Sage’s trainyourbusinessbrain.com (long name) and feature news and video from the Krypton Factor, the legendary show which was brought back… [Read more…]
February 18, 2009 by Jonathan Lloyd
ISBA, the body which represents British advertisers, recently launched a guide to help its members gain a better understanding of the digital industry. The guide, Understanding and Working with Digital Agencies, provides members with tips on pitches and negotiations, and how they deal with the digital-to-print transition. ISBA worked with Dare and i-level to produce… [Read more…]
January 14, 2009 by Jonathan Lloyd
Image by sciondriver via Flickr This week, the editor or the Los Angeles Times, Russ Stanton, announced that revenue from online advertising is now able to cover the paper’s wage bill for print and online. A momentous time for a print media company and signs of encouragement to all other established media companies around the… [Read more…]
November 18, 2008 by Jonathan Lloyd
Image via Wikipedia In an interim statement, United Business Media has announced that revenues from print advertising is down by 20 per cent in sectors such as construction. The company is also cutting 300 jobs and explains that this is due to both the economic downturn and switch to digital, online ad formats.
Chief of Yahoo Jerry Yang believes that online advertising will emerge stronger in the wake of a recession. At the IAB Engage conference in London today, Yang called for advertisers to continue spending in an economy where consumers are still “engaging with big brands.” During his speech Yang highlighted search marketing as a key tool… [Read more…]
October 29, 2008 by Jonathan Lloyd
Image via Wikipedia According to Sir Martin Sorrell, CEO of WPP, advertising and marketing companies should look east if they want to protect themselves from the economic turmoil. China and India are still growing and at a rate which is much greater than the West. This represents an oppportunity for business media companies to look… [Read more…]
October 25, 2008 by Jonathan Lloyd
Image via Wikipedia Shares in WPP slumped a new decade low on Thursday, recording 318.5p at one point. WPP has announced a freeze on new hires and profit forecasts for 2009 have been cut by 15 per cent. Get ready for the long haul.
October 24, 2008 by Jonathan Lloyd
Image via CrunchBase Regulators in Russia have blocked Google‘s $140 million acquisition of Zao Begun which provides search and contextual advertising for both text and video. A statement from Google commented: “We are very disappointed to hear that FAS has come to this decision. We strongly believe that this acquisition will enable us to significantly… [Read more…]
October 23, 2008 by Jonathan Lloyd
Image by birdfarm via Flickr The valuation of Reed Business Information (RBI) has fallen following the economic slump. RBI’s inital valuation was £1.25bn and bids below £1bn are now reportedly being considered.
October 22, 2008 by Jonathan Lloyd
Image by PhOtOnQuAnTiQuE via Flickr The Financial Times is to lay off 60 staff. According to PaidContentUK, first in the firing line will be librarians and those who report to Dan Bogler. It follows similar announcements this week from other newspaper groups to cut staff positions and introduce a single sales team for selling ads… [Read more…]
October 21, 2008 by Jonathan Lloyd
Image via Wikipedia Rufus Olnins, managing director, Haymarket Brand Media, has left to join The World Advertising Research Center (WARC) as CEO. Olnins oversaw the re-launch of titles including Management Today and went on to manage all of Haymarket’s marketing titles. WARC is an independent company which supplies data to marketing, advertising and research companies.
October 21, 2008 by Jonathan Lloyd
Image via Wikipedia HSBC has taken out 24 full pages of advertising with New York magazine. The advertising campaign, which draws on the bank’s resilience to the current economic crisis, intends to strengthen its image as a secure, trusted bank.
October 20, 2008 by Jonathan Lloyd
Image via Wikipedia The FT has launched its Beat the Downturn campaign today which will run across billboards in London. Its urging organisations to think before they cut their ad budgets. It comes with some findings which show that the businesses who actually increase their advertising spend are the ones who survive and thrive afterwards.… [Read more…]
July 30, 2009 by Jonathan Lloyd
1