Who’s who in business media
Link courtesy of Louise White - BtoBonline: Who’s who in business publishing
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Browsing All posts tagged under »b2b«
SIPA UK Congress 2009
June 10, 2009 by Jonathan Lloyd
Details for the upcoming SIPA congress, which will take place in London on Wednesday 8th July, were recently sent through to me. SIPA is an abbreviation for the Specialised Information Publishers Association. It aims to serve publishers and providers of specialised information – such as online publications, newsletters and directory services. This year’s congress is… [Read more…]
Getting back to work
June 3, 2009 by Jonathan Lloyd
I’m finally back in the UK after a big sailing expedition from the Caribbean to Newport, Rhode Island (via Bermuda). You’ll be pleased to know we survived the Bermuda Triangle and after a monster 1500 nautical mile trip, Gulf Streams and rolling fog, it’s good to get back to work and reality. Really! Beers A… [Read more…]
Growing B2B digital revenues: IDG case study
April 17, 2009 by Jonathan Lloyd
MediaShift is a useful US title worth following for people involved in online business media. Today, Mark Glaser has written a profile piece on the IDG chairmain, Patrick McGovern. Digital now represents 48 per cent of revenue for IDG with the target to grow this to half in 2010. The rest will come from print,… [Read more…]
Emerging digital strategies for B2B publishers
April 14, 2009 by Jonathan Lloyd
Here’s an interesting piece from eMarketer we’ve been sent today. Although American focused, it analyses the state of the market and how B2B publishers are updating their digital strategies to reflect this. Online newsletters still remain the most popular in providing online content (see below) but few, if any, are using social media formats such… [Read more…]
B2B publishers need to make more traffic pay
April 9, 2009 by Jonathan Lloyd
A lot is being banded around at the moment about newspapers needing to charge for content. This is an old debate and it’s about time we push on. One solution currently in its infancy for B2B publishers, is charging advertisers or merchants for the traffic they send to another website and which results in an… [Read more…]
The future is social business media
February 12, 2009 by Jonathan Lloyd
We recently attended a call with Forrester Research which looked at how companies can incorporate social media into their business. Spend on social networking is forecast to grow and company websites will become more open. Just look at what Intel has created. Its community site features everything from forums and radio, to blogs and video.… [Read more…]
Shiny Media: lessons for us all
February 10, 2009 by Jonathan Lloyd
Late last week Shiny Media announced redundancies which included the departure of Katie Lee, its co-founder. When they launched back in 2004 it was seen as a bold move; creating a professional blog publishing company. Business models and brand But building a viable commercial model and establishing a brand which was able to take on… [Read more…]
Business media campaign goes outdoor
February 4, 2009 by Jonathan Lloyd
So the London buses are all back to normal – but check out the ad on the side of this one. Okay okay, slight confession: this is auto-generated. We stumbled across the The Bus Slogan Generator tool which we found posted on Adam Tinworth’s blog yesterday. If you’re feeling creative, and support UK online business… [Read more…]
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November 16, 2009 by Jonathan Lloyd
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