According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The deal will enable the FT to increase its inventory for advertisers by partnering with other publisher sites. Joining an ad network is one option for publishers to provide greater reach for their advertisers. For example, through the network, the… [Read more…]
April 17, 2009 by Jonathan Lloyd
MediaShift is a useful US title worth following for people involved in online business media. Today, Mark Glaser has written a profile piece on the IDG chairmain, Patrick McGovern. Digital now represents 48 per cent of revenue for IDG with the target to grow this to half in 2010. The rest will come from print,… [Read more…]
April 14, 2009 by Jonathan Lloyd
Here’s an interesting piece from eMarketer we’ve been sent today. Although American focused, it analyses the state of the market and how B2B publishers are updating their digital strategies to reflect this. Online newsletters still remain the most popular in providing online content (see below) but few, if any, are using social media formats such… [Read more…]
April 2, 2009 by Jonathan Lloyd
To generate some pocket money and to show the potential of e-commerce and affiliate marketing for publishers, the BusinessMedia.co.uk Shop has been launched. Using Amazon‘s affiliate programme, the BusinessMedia.co.uk Shop features a selection of products relating to business media including business books, technology, software, gadgets and phones. The shop can be found here or by… [Read more…]
March 26, 2009 by Jonathan Lloyd
One of the hottest topics at the moment is how publishers generate sustainable digital revenue streams without relying on online advertising. So when NMA posted a story yesterday entitled “publishers forced to revisit pay barriers” it slightly worried us. Locking up content seems to be the only solution being talked about for publishers. We need… [Read more…]
March 20, 2009 by Jonathan Lloyd
We were going through some business-to-business (B2B) sites today using Comscore. Reed Business Information tops the list but there are some entries worth noting including Bizwiki.co.uk which is a free directory of businesses which anyone can contribute to and edit. Other ones include ecademy.com which provides on and offline business networking. Again, these two sites… [Read more…]
March 13, 2009 by Jonathan Lloyd
We love our gadgets and earlier this week Polycom introduced what is being billed as the first business media phone which combines both voice and video in a single device. The phone also has a browser for viewing the web and integrates with other business applications like CRM. According to Sunil Bhalla, senior vice president… [Read more…]
January 13, 2009 by Jonathan Lloyd
Image by Garry’ via Flickr Today seems to be a catch up day having returned back from holiday – it’s always exciting to see what thoughts are being expressed online by the business media community. One theme seems to be the anonymity of bloggers and why they decide to take that stance. John Welsh talks… [Read more…]
December 2, 2008 by Jonathan Lloyd
Image via Wikipedia Channel4.com is removing ads from its site to concentrate on providing more targeted products for its visitors. Could this represent a future trend for online content sites? Channel4.com is reportedly also investing a system which will enable it to track reader registrations so they can provide more targeted ads and services.
November 18, 2008 by Jonathan Lloyd
Image via Wikipedia In an interim statement, United Business Media has announced that revenues from print advertising is down by 20 per cent in sectors such as construction. The company is also cutting 300 jobs and explains that this is due to both the economic downturn and switch to digital, online ad formats.
November 5, 2008 by Jonathan Lloyd
Image by quinn.anya via Flickr It’s always good to receive recognition and businessmedia.co.uk is starting to get just that. We’ve already been identified by Rory Brown, former MD at Incisive Media‘s interactive marketing division, on his site. You can view it by clicking here. The team here at BusinessMedia.co.uk are certainly excited by the opportunities… [Read more…]
October 29, 2008 by Jonathan Lloyd
Image via Wikipedia According to Sir Martin Sorrell, CEO of WPP, advertising and marketing companies should look east if they want to protect themselves from the economic turmoil. China and India are still growing and at a rate which is much greater than the West. This represents an oppportunity for business media companies to look… [Read more…]
October 28, 2008 by Jonathan Lloyd
Image via Wikipedia CNET Networks, which was acquired by CBS earlier this year, has acquired MoneyWatch.com through web marketplace Sedo, for $125,000 USD. The domain was sold by a company in Washington DC called Vantix. The URL now forwards to a BNET financial services title.
October 25, 2008 by Jonathan Lloyd
Image via Wikipedia Shares in WPP slumped a new decade low on Thursday, recording 318.5p at one point. WPP has announced a freeze on new hires and profit forecasts for 2009 have been cut by 15 per cent. Get ready for the long haul.
October 24, 2008 by Jonathan Lloyd
Image by DavidDMuir via Flickr Pearson has raised its stake in MML, the South African publisher from 50 to 80 per cent. Pearson, which owns the FT, said “it viewed the deal as a vote of confidence in the region” (source: FT.com).
October 23, 2008 by Jonathan Lloyd
Image via CrunchBase Linkedin, the business social networking site, has secured an additional £14 million of funding from Goldman Sachs, the financial giant, and McGraw-Hill, the publisher. Also interesting to note that technology company SAP is getting in on the act with funding. Related articles by Zemanta LinkedIn raises another $22.7 million
October 23, 2008 by Jonathan Lloyd
Image via Wikipedia Dennis Publishing has acquired bit-tech.net, a technology website for an undisclosed sum. According to figures, the site reportedly attracts over 1 million unique users a month. It covers news, reviews and features on all tech developments – from games to hardware. The acquisition will enable Dennis to boost its traffic for tech… [Read more…]
October 23, 2008 by Jonathan Lloyd
Image by birdfarm via Flickr The valuation of Reed Business Information (RBI) has fallen following the economic slump. RBI’s inital valuation was £1.25bn and bids below £1bn are now reportedly being considered.
October 22, 2008 by Jonathan Lloyd
Image by PhOtOnQuAnTiQuE via Flickr The Financial Times is to lay off 60 staff. According to PaidContentUK, first in the firing line will be librarians and those who report to Dan Bogler. It follows similar announcements this week from other newspaper groups to cut staff positions and introduce a single sales team for selling ads… [Read more…]
October 21, 2008 by Jonathan Lloyd
Image via Wikipedia Rufus Olnins, managing director, Haymarket Brand Media, has left to join The World Advertising Research Center (WARC) as CEO. Olnins oversaw the re-launch of titles including Management Today and went on to manage all of Haymarket’s marketing titles. WARC is an independent company which supplies data to marketing, advertising and research companies.
April 21, 2009 by Jonathan Lloyd
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