Image via CrunchBase Guest post by Peter Walker A revolutionary new way of searching the web is due to go live next month. Called Wolfram Alpha, after it’s creator Stephen Wolfram, the man behind the Mathematica programme and book ‘A New Kind of Science’, it has the potential to be as important a step forward… [Read more…]
April 15, 2009 by Jonathan Lloyd
One online marketing tactic which publishers can use to drive traffic to their site is through pay-per-click (PPC) marketing. One of the main benefits in doing this is to increase readership and convert them into buying customers. PPC involves bidding on “keywords” which readers will be using to find news or information related to their… [Read more…]
March 4, 2009 by Jonathan Lloyd
Image by Getty Images via Daylife If your website is not fast enough, Google will soon be charging you more to appear on its PPC listings. According to research from Google, a page which loads half a second slower than another leads to a resulting 20 per cent fall in traffic. It would be interesting… [Read more…]
November 5, 2008 by Jonathan Lloyd
Image via CrunchBase Google has walked away from its advertising tie up with Yahoo. The deal, which would have involved Google providing advertising on Yahoo’s platorm, has come under major scrutiny from lawyers and anti-trust campaigners.
October 24, 2008 by Jonathan Lloyd
Image via CrunchBase Regulators in Russia have blocked Google‘s $140 million acquisition of Zao Begun which provides search and contextual advertising for both text and video. A statement from Google commented: “We are very disappointed to hear that FAS has come to this decision. We strongly believe that this acquisition will enable us to significantly… [Read more…]
October 17, 2008 by Jonathan Lloyd
Image via CrunchBase Google, the Internet giant, has reported a strong set of financial results for the third quarter of 2008.The company handled over two-thirds of online searches in the US for August. The company is also reducing costs by cutting back on capital expenses and the hiring of new recruits. Shares in Google jumped… [Read more…]
October 8, 2008 by Jonathan Lloyd
Image via CrunchBase According to the New York TImes, Google will launch another ad product this week; AdSense for Games. The ads, which can be text, graphic or video will enable advertisers to target this sought after market. Google believes that the format will be most beneficial for advertisers who run commercials before a game… [Read more…]
May 5, 2009 by pegerteg
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