“Paywalls may not be perfect but are worth a try” – NMA. The headline worries me – paywalls “worth a try?” I believe we need to start from scratch; seek out other business models and research other businesses which are thriving online. Traditional publishers need to look outside of their industry – there’re far too… [Read more…]
Is the PPA now the Print Publishers Association? – Rory Brown Heseltine: ‘Media Week was very weak title’ – John Slattery
Today I was at SIPA UK’s (Specialist Information Publishers Association) online publishing and marketing summit. I will write some more posts on the key sessions from the day but it was closed with a pertinent point for publishers; think about starting again, this time from scratch. It was a point made by Louise White and… [Read more…]
Can hyperlocal papers work? Czech these out by Roy Greenslade at the Guardian Can you really transition from print to online by Rory Brown
…. from my last post, Mark Glaser over at MediaShift has written an interesting piece entitled “Personal Branding Becomes a Necessity in Digital Age.” Couldn’t agree more. Note the comments from Matt Cutts.
Rory Brown has written a great post here entitled “so, should we all give up and go home?” which is well worth a read for people in UK media and publishing. Too much negativity is certainly heaped on to the state of traditional media – rather than looking forward. There is so much opportunity now… [Read more…]
Worth a read; an article from Mark Nagurski which looks at Monocle magazine. He asks the question “is Monocle the future of publishing?” I wouldn’t go that far, but its business model is certainly an interesting one. Read it here.
It’s way overdue (the print media downturn started years ago) but pleas for innovation, and new models, in UK media seem to be growing at the moment. It follows two articles which grabbed my eye today; The news business is in crisis: ‘There is pressing need for information and innovation’ on Journalism.co.uk and The Time… [Read more…]
Image by eyedropper.co.uk via Flickr Reports seem to be launching left, right and centre with the AOP’s next in line. It has launched its monthly Digital Landscape Report. Although it is only available to members, it contains the latest monthly information on ad spends, audience numbers and online media companies. Tim Cain, AOP head of… [Read more…]
The Changing Media Summit 2009 takes place on the 19th March in London. A few more speakers have been confirmed including Caroline Cartellieri, COO, MySpace Europe, Kara Swisher, founder, AllThingsD.com and Tony Cohen, CEO, FremantleMedia. Further information can be found here at the Guardian’ site. Related articles by Zemanta Online Services/interactive Media (dailymarauder.com)
Image via Wikipedia In an interim statement, United Business Media has announced that revenues from print advertising is down by 20 per cent in sectors such as construction. The company is also cutting 300 jobs and explains that this is due to both the economic downturn and switch to digital, online ad formats.
Image by Malabarista Lunar via Flickr Online publisher CondeNet has relaunched Glamour.com in a bid to attract more traffic to its site. This follows Vogue.com’s makeover in April and features increased video presence, including a beauty channel. The site has expanded its fashion content and doubled the size of Glamour.com’s most popular section, the ‘Do’s… [Read more…]
Image via Wikipedia Accoring to the latest ABCe figures from Dennis Publishing, its digital magazines are now being read by over 1.4 million a month. Monkey magazine, which is its flagship title, launched in 2006 ,and has an average readership of just under 300,000. Earlier this month, Planet Ink launched ecoforyou, another all digital title.… [Read more…]
Image via Wikipedia According to Sir Martin Sorrell, CEO of WPP, advertising and marketing companies should look east if they want to protect themselves from the economic turmoil. China and India are still growing and at a rate which is much greater than the West. This represents an oppportunity for business media companies to look… [Read more…]
Image via Wikipedia Shares in WPP slumped a new decade low on Thursday, recording 318.5p at one point. WPP has announced a freeze on new hires and profit forecasts for 2009 have been cut by 15 per cent. Get ready for the long haul.
Image via Wikipedia Dennis Publishing has acquired bit-tech.net, a technology website for an undisclosed sum. According to figures, the site reportedly attracts over 1 million unique users a month. It covers news, reviews and features on all tech developments – from games to hardware. The acquisition will enable Dennis to boost its traffic for tech… [Read more…]
Image by PhOtOnQuAnTiQuE via Flickr The Financial Times is to lay off 60 staff. According to PaidContentUK, first in the firing line will be librarians and those who report to Dan Bogler. It follows similar announcements this week from other newspaper groups to cut staff positions and introduce a single sales team for selling ads… [Read more…]
Image via Wikipedia HSBC has taken out 24 full pages of advertising with New York magazine. The advertising campaign, which draws on the bank’s resilience to the current economic crisis, intends to strengthen its image as a secure, trusted bank.
January 26, 2010 by Jonathan Lloyd
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