It’s been a long while since I last did a post on here and (if I remember how to type), one theme this week has been speed with Google unveiling its Fast Flip product which enables the accelerated browsing of news stories. I wrote about the performance of websites earlier this year, The need for… [Read more…]
July 30, 2009 by Jonathan Lloyd
Local media is an area receiving significant attention at the moment. However, my plea; we need to get way from the thinking that revenue from online advertising is enough to create, and sustain local media properties. It’s not. According to PaidContent UK, the Tories have called for ‘ad-funded multimedia local news companies.” Any proposals need… [Read more…]
June 29, 2009 by Jonathan Lloyd
Display has fallen short but to make money, something must be done: Interesting article by Peter Kirwan which looks at what can be done to improve online advertising.
June 23, 2009 by Jonathan Lloyd
It’s always refreshing to read about new solutions and success stories. This one is on a start-up company called PaperG. Victor Wong, a 22 year-old US student and founder of PaperG, has devised Flyerboard, a virtual bulletin board aimed at local newspapers and their readers. Flyerboard makes it easy for readers to post their own… [Read more…]
April 17, 2009 by Jonathan Lloyd
While the increasing popularity of blogs means ever more potential online advertising space, the blogging formats page length also means most adverts disappear after the first few posts. Not for much longer though, with the introduction of Twig, a new AdFrames unit from VideoEgg, designed to optimise advertising on long Web pages. Stretching the full… [Read more…]
April 16, 2009 by Jonathan Lloyd
According to Reuters, OpenX has launched an online ad marketplace for smaller web publishers. OpenX is a platform which sells off online ad slots in real time enabling publishers to market their ad inventory and create competitive bidding. The company is backed by Index Ventures and Accel Partners. It serves over 300 billion page impressions… [Read more…]
March 5, 2009 by Jack Rutter
Image via CrunchBase Marketing Week recently reported that Omnicom had won the HP account on a global basis. Zenith Optimedia lost the business following a re-pitch to handle the planning and buying of both HP’s on and offline marketing channels. Will this see a change in engagement strategy for HP in terms of how they… [Read more…]
March 4, 2009 by Jonathan Lloyd
Image by Getty Images via Daylife If your website is not fast enough, Google will soon be charging you more to appear on its PPC listings. According to research from Google, a page which loads half a second slower than another leads to a resulting 20 per cent fall in traffic. It would be interesting… [Read more…]
February 25, 2009 by Jonathan Lloyd
Image via CrunchBase In our ongoing tech series, we speak to Doug Taylor, founder and CEO of Modified Media, the makers of PodcastPeople. Q: Explain PodcastPeople to our readers? PodcastPeople is a powerful publishing platform that makes it easy for individuals and businesses to create, distribute, and manage video and audio shows over the Internet.… [Read more…]
February 23, 2009 by Jonathan Lloyd
Image via Wikipedia T-Mobile has launched its real business campaign which promotes their 1-Plan mobile phone tariffs for SMEs. The ad directs potential SME customers to the 1-Plan online landing page or directly to the call centre. Lead generation A major challenge for B2B marketers is lead generation and this is a pioneering attempt to… [Read more…]
February 20, 2009 by Jonathan Lloyd
Image by eyedropper.co.uk via Flickr Reports seem to be launching left, right and centre with the AOP’s next in line. It has launched its monthly Digital Landscape Report. Although it is only available to members, it contains the latest monthly information on ad spends, audience numbers and online media companies. Tim Cain, AOP head of… [Read more…]
February 18, 2009 by Jonathan Lloyd
If you’re heading down to TFM next week, here are our top speaker picks: Online advertising The future of affiliate marketing http://www.webgains.com/news/?itemid=271 Making Money with social media – turning clients into brand evangelists http://www.t-f-m.co.uk/page.cfm/Action=Seminars/SeminarID=49 Digital marketing Email marketing that delivers real results – real life tips from industry leading brands http://www.t-f-m.co.uk/page.cfm/Action=Seminars/SeminarID=8 Unleashing the power of… [Read more…]
February 18, 2009 by Jonathan Lloyd
Image by Sorosh via Flickr The Internet Advertising Bureau (IAB) has teamed up with selected training providers to relaunch its Progress programme. The training sessions, targeted at grads, students and people new to the industry, will help support the needs of a growing online workforce and promote stronger best practice. According to Jack Wallington the… [Read more…]
February 11, 2009 by Jonathan Lloyd
Over in Florida at the iMedia summit, Nick Denton of Gawker Media and Geoff Ramsey of eMarketer have been debating the impact of the economic downturn on online advertising. It’s worth viewing the presentation at four and seven minutes respectively – assuming you haven’t got time to follow it all the way through. And as… [Read more…]
February 10, 2009 by Jonathan Lloyd
Late last week Shiny Media announced redundancies which included the departure of Katie Lee, its co-founder. When they launched back in 2004 it was seen as a bold move; creating a professional blog publishing company. Business models and brand But building a viable commercial model and establishing a brand which was able to take on… [Read more…]
February 9, 2009 by Jonathan Lloyd
Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers and prospects and educating them on all the jargon that comes with online advertising. Every sector has acronyms – they seem to be part and parcel of them all. Whether CPM or CPA, here’s a quick list we’ve… [Read more…]
December 2, 2008 by Jonathan Lloyd
Image via Wikipedia Channel4.com is removing ads from its site to concentrate on providing more targeted products for its visitors. Could this represent a future trend for online content sites? Channel4.com is reportedly also investing a system which will enable it to track reader registrations so they can provide more targeted ads and services.
November 18, 2008 by Jonathan Lloyd
Image via Wikipedia In an interim statement, United Business Media has announced that revenues from print advertising is down by 20 per cent in sectors such as construction. The company is also cutting 300 jobs and explains that this is due to both the economic downturn and switch to digital, online ad formats.
October 24, 2008 by Jonathan Lloyd
Image via CrunchBase Regulators in Russia have blocked Google‘s $140 million acquisition of Zao Begun which provides search and contextual advertising for both text and video. A statement from Google commented: “We are very disappointed to hear that FAS has come to this decision. We strongly believe that this acquisition will enable us to significantly… [Read more…]
October 17, 2008 by Jonathan Lloyd
Image via CrunchBase Google, the Internet giant, has reported a strong set of financial results for the third quarter of 2008.The company handled over two-thirds of online searches in the US for August. The company is also reducing costs by cutting back on capital expenses and the hiring of new recruits. Shares in Google jumped… [Read more…]
September 18, 2009 by Jonathan Lloyd
0