Today I was at SIPA UK’s (Specialist Information Publishers Association) online publishing and marketing summit. I will write some more posts on the key sessions from the day but it was closed with a pertinent point for publishers; think about starting again, this time from scratch. It was a point made by Louise White and… [Read more…]
July 30, 2009 by Jonathan Lloyd
I’ve decided to change the appearance for business media today. With WordPress.com, you get so many great templates – hopefully this one reflects the wider trends taking place in self-publishing. Related articles by Zemanta Are Introverts more active in social media than Extroverts? (jonggunlee.tistory.com)
July 30, 2009 by Jonathan Lloyd
Local media is an area receiving significant attention at the moment. However, my plea; we need to get way from the thinking that revenue from online advertising is enough to create, and sustain local media properties. It’s not. According to PaidContent UK, the Tories have called for ‘ad-funded multimedia local news companies.” Any proposals need… [Read more…]
April 15, 2009 by Jonathan Lloyd
One online marketing tactic which publishers can use to drive traffic to their site is through pay-per-click (PPC) marketing. One of the main benefits in doing this is to increase readership and convert them into buying customers. PPC involves bidding on “keywords” which readers will be using to find news or information related to their… [Read more…]
April 7, 2009 by Jonathan Lloyd
TweeterTags has been launched today. It’s a new website which enables Twitter users to tag themselves with their relevant interests so they can find and follow other people more easily. You can register you Twitter profile here. It’s worth checking out, particularly if you’re trying to find people in your community of “business media” for… [Read more…]
March 17, 2009 by Jonathan Lloyd
Image via CrunchBase According to research released by O2, over 6,000 UK small businesses are using Twitter, the micro-blogging service, every day. Cost cutting was identified as the main reason for signing-up with a third saying they’ve made savings of £1000. And the majority of businesses polled, are using Twitter as a tool to promote… [Read more…]
March 13, 2009 by Jonathan Lloyd
A Vodafone ad very well done. Enjoy! Related articles by Zemanta Can Viral Videos Be Repeated? (techcrunch.com) Ways to Create a Buzz on YouTube (behindthebuzz.com)
March 12, 2009 by Jonathan Lloyd
The Beware of the Monkeys video viral from the Institution o f Engineering and Technology (IET). Produced by the Rebel Virals agency. Related articles by Zemanta Applications for engineering degrees are up – but don’t celebrate just yet, write Jessica Shepherd and Peter Kingston (guardian.co.uk)
March 11, 2009 by Jonathan Lloyd
The video was produced by viral marketing company, Rubber Republic.
February 2, 2009 by Jonathan Lloyd
“Googling” B2B blogs today, we found a great resource for SMEs looking to learn more about online media. The blog has been set up by the National B2B Centre in Warwick and you can follow it here. If you’re involved in B2B marketing and work for an SME this is worth keeping an eye on.… [Read more…]
November 19, 2009 by Jonathan Lloyd
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