Beat the crunch

Posted on October 20, 2008 by


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The FT has launched its Beat the Downturn campaign today which will run across billboards in London. Its urging organisations to think before they cut their ad budgets.

It comes with some findings which show that the businesses who actually increase their advertising spend are the ones who survive and thrive afterwards.

It’s good to see a business media company tackling the prospect of lower ad budgets head on. However, companies need to review their ad budgets on an ongoing basis – based on ROI – and not just when there’s a major financial crisis.

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