Browsing All Posts filed under »b2b«

Briefing Media

September 21, 2010 by

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Wow, it’s been a while since I checked in on my business media blog. Recently I took some time out to finish some sailing qualifications and to look at other new opportunities in online media. It’s always good to see new ventures springing up and since returning, Briefing Media was one recently brought to my […]

Making Online Publishing Pay Part 4: Cost Per Acquisition Marketing

March 25, 2009 by

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In this series we’ve explored how publishers can look to new models and products to generate revenue. It has been said many times and we will say it again, we are at a cross roads that presents many challenges for the business media community. Here at BusinessMedia.co.uk we are very optimistic about the future and […]

HP select Omnicom to manage £220m account

March 5, 2009 by

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Image via CrunchBase Marketing Week recently reported that Omnicom had won the HP account on a global basis. Zenith Optimedia lost the business following a re-pitch to handle the planning and buying of both HP’s on and offline marketing channels. Will this see a change in engagement strategy for HP in terms of how they […]