Browsing All Posts filed under »Digital media«

Digital magazines

April 15, 2010 by

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Digital magazines is a topic people have asked me about but it’s not something I’ve featured that much of. I’m aware of the main players like Idio, Yudu and Ceros. But does anyone else know of any others and examples? And how do you differentiate between them? Advertisements

Adam Westbrook – 10 trends in journalism for 2010

December 15, 2009 by

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Video link – 10 trends in journalism for 2010 by Adam Westbrook

Making content pay part six: monetising your mobile visitors

April 30, 2009 by

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Guest post by Jack Rutter Introduction After our last article on cost per acquisition marketing we wanted to have a look at the mobile space to see who the innovators were. In this quest we stumbled upon a very dynamic business that has its roots in Germany that is reaching out across the world helping […]

Dead Ideas

April 28, 2009 by

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By Jack Rutter Recently I signed up to “The Drift” newsletter from The Upstream Group, an influential digital sales consulting firm based in the USA. In this CEO Doug Weaver discusses how online media business models are failing and how there needs to be a radical shake up. Here are his tips for the future […]

Making Online Publishing Pay Part 4: Cost Per Acquisition Marketing

March 25, 2009 by

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In this series we’ve explored how publishers can look to new models and products to generate revenue. It has been said many times and we will say it again, we are at a cross roads that presents many challenges for the business media community. Here at BusinessMedia.co.uk we are very optimistic about the future and […]

Social Networking World Forum

March 12, 2009 by

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At the beginning of the week, the Businessmedia.co.uk team spent some time at the Social Networking World Forum over at Olympia. Mark Johnstone and his team delivered a treat for anybody interested in digital marketing and brought a host of big names from the industry including: Kate¬† Burns – MD of Bebo Penny Power – […]

HP select Omnicom to manage ¬£220m account

March 5, 2009 by

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Image via CrunchBase Marketing Week recently reported that Omnicom had won the HP account on a global basis. Zenith Optimedia lost the business following a re-pitch to handle the planning and buying of both HP’s on and offline marketing channels. Will this see a change in engagement strategy for HP in terms of how they […]