Browsing All posts tagged under »Advertising«

Stop selling ads; sell services

July 30, 2009 by


Local media is an area receiving significant attention at the moment. However, my plea; we need to get way from the thinking that revenue from online advertising is enough to create, and sustain local media properties. It’s not. According to PaidContent UK, the Tories have called for ‘ad-funded multimedia local news companies.” Any proposals need […]


June 23, 2009 by


It’s always refreshing to read about new solutions and success stories. This one is on a start-up company called PaperG. Victor Wong, a 22 year-old US student and founder of PaperG, has devised Flyerboard, a virtual bulletin board aimed at local newspapers and their readers. Flyerboard makes it easy for readers to post their own […]

Ad networks: FT signs deal with Adify

April 21, 2009 by


According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The deal will enable the FT to increase its inventory for advertisers by partnering with other publisher sites. Joining an ad network is one option for publishers to provide greater reach for their advertisers. For example, through the network, the […]

Growing B2B digital revenues: IDG case study

April 17, 2009 by


MediaShift is a useful US title worth following for people involved in online business media. Today, Mark Glaser has written a profile piece on the IDG chairmain, Patrick McGovern. Digital now represents 48 per cent of revenue for IDG with the target to grow this to half in 2010. The rest will come from print, […]

Twig from VideoEgg: advertising response to blog format

April 17, 2009 by


While the increasing popularity of blogs means ever more potential online advertising space, the blogging formats page length also means most adverts disappear after the first few posts. Not for much longer though, with the introduction of Twig, a new AdFrames unit from VideoEgg, designed to optimise advertising on long Web pages. Stretching the full […]

OpenX ad server for smaller publishers

April 16, 2009 by


According to Reuters, OpenX has launched an online ad marketplace for smaller web publishers. OpenX is a platform which sells off online ad slots in real time enabling publishers to market their ad inventory and create competitive bidding. The company is backed by Index Ventures and Accel Partners. It serves over 300 billion page impressions […]

New Media Knowledge

March 4, 2009 by


We attended the What Happens to Magazines event last night, laid on by Ian Delaney, editor at NMK and hosted by Kathryn Corrick. The panel was an electic mix of people from the UK magazine industry with Louise White, group marketing director of Incisive Media, representing business media. Because of the size and diversity of […]