Browsing All posts tagged under »b2b advertising«

Ad networks: FT signs deal with Adify

April 21, 2009 by


According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The deal will enable the FT to increase its inventory for advertisers by partnering with other publisher sites. Joining an ad network is one option for publishers to provide greater reach for their advertisers. For example, through the network, the […]

B2B publishers need to make more traffic pay

April 9, 2009 by


A lot is being banded around at the moment about newspapers needing to charge for content. This is an old debate and it’s about time we push on. One solution currently in its infancy for B2B publishers, is charging advertisers or merchants for the traffic they send to another website and which results in an […]

Online acronyms

February 9, 2009 by


Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers and prospects and educating them on all the jargon that comes with online advertising. Every sector has acronyms – they seem to be part and parcel of them all. Whether CPM or CPA, here’s a quick list we’ve […]