Browsing All posts tagged under »b2b marketing«

B2B publishers need to make more traffic pay

April 9, 2009 by


A lot is being banded around at the moment about newspapers needing to charge for content. This is an old debate and it’s about time we push on. One solution currently in its infancy for B2B publishers, is charging advertisers or merchants for the traffic they send to another website and which results in an […]

Making Online Publishing Pay Part 4: Cost Per Acquisition Marketing

March 25, 2009 by


In this series we’ve explored how publishers can look to new models and products to generate revenue. It has been said many times and we will say it again, we are at a cross roads that presents many challenges for the business media community. Here at we are very optimistic about the future and […]

HP select Omnicom to manage £220m account

March 5, 2009 by


Image via CrunchBase Marketing Week recently reported that Omnicom had won the HP account on a global basis. Zenith Optimedia lost the business following a re-pitch to handle the planning and buying of both HP’s on and offline marketing channels. Will this see a change in engagement strategy for HP in terms of how they […]

T-Mobile real business campaign

February 23, 2009 by


Image via Wikipedia T-Mobile has launched its real business campaign which promotes their 1-Plan mobile phone tariffs for SMEs. The ad directs potential SME customers to the 1-Plan online landing page or directly to the call centre. Lead generation A major challenge for B2B marketers is lead generation and this is a pioneering attempt to […]

Online acronyms

February 9, 2009 by


Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers and prospects and educating them on all the jargon that comes with online advertising. Every sector has acronyms – they seem to be part and parcel of them all. Whether CPM or CPA, here’s a quick list we’ve […]

Top three business media campaigns from 2008

January 21, 2009 by


2008 was a successful year for business-to-business marketing campaigns – especially as they start to combine both print and online media. Here are our top three favourites: Client: Xing Campaign: Start networking not just Linkin Client: Cushman & Wakefield Agency: Concep Campaign: Launch of Knowledge Centre Client: BT Business Agency: OgilvyOne Worldwide Campaign: BT Business […]