Browsing All posts tagged under »b2b«

Who’s who in business media

November 16, 2009 by


Link courtesy of Louise White – BtoBonline: Who’s who in business publishing Advertisements

SIPA UK Congress 2009

June 10, 2009 by


Details for the upcoming SIPA congress, which will take place in London on Wednesday 8th July, were recently sent through to me. SIPA is an abbreviation for the Specialised Information Publishers Association. It aims to serve publishers and providers of specialised information – such as online publications, newsletters and directory services. This year’s congress is […]

Getting back to work

June 3, 2009 by


I’m finally back in the UK after a big sailing expedition from the Caribbean to Newport, Rhode Island (via Bermuda).  You’ll be pleased to know we survived the Bermuda Triangle and after a monster 1500 nautical mile trip, Gulf Streams and rolling fog, it’s good to get back to work and reality. Really! Beers A […]

Growing B2B digital revenues: IDG case study

April 17, 2009 by


MediaShift is a useful US title worth following for people involved in online business media. Today, Mark Glaser has written a profile piece on the IDG chairmain, Patrick McGovern. Digital now represents 48 per cent of revenue for IDG with the target to grow this to half in 2010. The rest will come from print, […]

Emerging digital strategies for B2B publishers

April 14, 2009 by


Here’s an interesting piece from eMarketer we’ve been sent today. Although American focused, it analyses the state of the market and how B2B publishers are updating their digital strategies to reflect this. Online newsletters still remain the most popular in providing online content (see below) but few, if any, are using social media formats such […]

B2B publishers need to make more traffic pay

April 9, 2009 by


A lot is being banded around at the moment about newspapers needing to charge for content. This is an old debate and it’s about time we push on. One solution currently in its infancy for B2B publishers, is charging advertisers or merchants for the traffic they send to another website and which results in an […]

The future is social business media

February 12, 2009 by


We recently attended a call with Forrester Research which looked at how companies can incorporate social media into their business. Spend on social networking is forecast to grow and company websites will become more open. Just look at what Intel has created. Its community site features everything from forums and radio, to blogs and video. […]