Browsing All posts tagged under »business advertising«

Ad networks: FT signs deal with Adify

April 21, 2009 by

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According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The deal will enable the FT to increase its inventory for advertisers by partnering with other publisher sites. Joining an ad network is one option for publishers to provide greater reach for their advertisers. For example, through the network, the […]

Twig from VideoEgg: advertising response to blog format

April 17, 2009 by

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While the increasing popularity of blogs means ever more potential online advertising space, the blogging formats page length also means most adverts disappear after the first few posts. Not for much longer though, with the introduction of Twig, a new AdFrames unit from VideoEgg, designed to optimise advertising on long Web pages. Stretching the full […]

OpenX ad server for smaller publishers

April 16, 2009 by

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According to Reuters, OpenX has launched an online ad marketplace for smaller web publishers. OpenX is a platform which sells off online ad slots in real time enabling publishers to market their ad inventory and create competitive bidding. The company is backed by Index Ventures and Accel Partners. It serves over 300 billion page impressions […]

Emerging digital strategies for B2B publishers

April 14, 2009 by

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Here’s an interesting piece from eMarketer we’ve been sent today. Although American focused, it analyses the state of the market and how B2B publishers are updating their digital strategies to reflect this. Online newsletters still remain the most popular in providing online content (see below) but few, if any, are using social media formats such […]

Profile with Rory Brown

January 22, 2009 by

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Welcome to the first of our ongoing Q&A series which intend to profile the key people shaping and driving change in online business media. This week BusinessMedia.co.uk speak to Rory Brown, former MD at Incisive Media‘s interactive marketing division. BusinessMedia.co.uk: Tell our readers a little more about yourself? What’s your background? Rory: First and foremost […]

HSBC goes all out on advertising

October 21, 2008 by

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Image via Wikipedia HSBC has taken out 24 full pages of advertising with New York magazine. The advertising campaign, which draws on the bank’s resilience to the current economic crisis, intends to strengthen its image as a secure, trusted bank.