Browsing All posts tagged under »Business«

Ad networks: FT signs deal with Adify

April 21, 2009 by


According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The deal will enable the FT to increase its inventory for advertisers by partnering with other publisher sites. Joining an ad network is one option for publishers to provide greater reach for their advertisers. For example, through the network, the […]

Growing B2B digital revenues: IDG case study

April 17, 2009 by


MediaShift is a useful US title worth following for people involved in online business media. Today, Mark Glaser has written a profile piece on the IDG chairmain, Patrick McGovern. Digital now represents 48 per cent of revenue for IDG with the target to grow this to half in 2010. The rest will come from print, […]

Emerging digital strategies for B2B publishers

April 14, 2009 by


Here’s an interesting piece from eMarketer we’ve been sent today. Although American focused, it analyses the state of the market and how B2B publishers are updating their digital strategies to reflect this. Online newsletters still remain the most popular in providing online content (see below) but few, if any, are using social media formats such […]

Business Media Shop

April 2, 2009 by


To generate some pocket money and to show the potential of e-commerce and affiliate marketing for publishers, the Shop has been launched. Using Amazon‘s affiliate programme, the Shop features a selection of products relating to business media including business books, technology, software, gadgets and phones. The shop can be found here or by […]

New revenue streams in online business media

March 26, 2009 by


One of the hottest topics at the moment is how publishers generate sustainable digital revenue streams without relying on online advertising. So when NMA posted a story yesterday entitled “publishers forced to revisit pay barriers” it slightly worried us. Locking up content seems to be the only solution being talked about for publishers. We need […]

Business-to-business sites

March 20, 2009 by


We were going through some business-to-business (B2B) sites today using Comscore. Reed Business Information tops the list but there are some entries worth noting including which is a free directory of businesses which anyone can contribute to and edit. Other ones include which provides on and offline business networking. Again, these two sites […]

Polycom launches the first business media phone

March 13, 2009 by


We love our gadgets and earlier this week Polycom introduced what is being billed as the first business media phone which combines both voice and video in a single device. The phone also has a browser for viewing the web and integrates with other business applications like CRM. According to Sunil Bhalla, senior vice president […]