Browsing All posts tagged under »FT«

Ad networks: FT signs deal with Adify

April 21, 2009 by

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According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The deal will enable the FT to increase its inventory for advertisers by partnering with other publisher sites. Joining an ad network is one option for publishers to provide greater reach for their advertisers. For example, through the network, the […]

Video: the UK media industry

March 11, 2009 by

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Richard Milne, European business correspondent at The Financial Times, talks to Jeremy Darroch, CEO, BSkyB. Watch it here. Related articles by Zemanta Sky’s the limit (guardian.co.uk) Jeremy Darroch says Sky may be forced to sell ITV stake (telegraph.co.uk)

Beat the crunch

October 20, 2008 by

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Image via Wikipedia The FT has launched its Beat the Downturn campaign today which will run across billboards in London. Its urging organisations to think before they cut their ad budgets. It comes with some findings which show that the businesses who actually increase their advertising spend are the ones who survive and thrive afterwards. […]