Browsing All posts tagged under »Interactive Advertising Bureau«

IAB Progress programme

February 18, 2009 by

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Image by Sorosh via Flickr The Internet Advertising Bureau (IAB) has teamed up with selected training providers to relaunch its Progress programme. The training sessions, targeted at grads, students and people new to the industry, will help support the needs of a growing online workforce and promote stronger best practice. According to Jack Wallington the […]

Online ad spend up 21% to £1.68bn

October 7, 2008 by

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Image by unknowndomain via Flickr According to the latest figures from IAB, UK spend on online advertising was up 21 per cent to nearly £1.7 billion. The research also revealed a 28 per cent growth for paid search which now accounts for over half (58 per cent) of total online spend. Display advertising increased 16 […]