Browsing All posts tagged under »Marketing and Advertising«

Stop selling ads; sell services

July 30, 2009 by

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Local media is an area receiving significant attention at the moment. However, my plea; we need to get way from the thinking that revenue from online advertising is enough to create, and sustain local media properties. It’s not. According to PaidContent UK, the Tories have called for ‘ad-funded multimedia local news companies.” Any proposals need […]

IAB Progress programme

February 18, 2009 by

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Image by Sorosh via Flickr The Internet Advertising Bureau (IAB) has teamed up with selected training providers to relaunch its Progress programme. The training sessions, targeted at grads, students and people new to the industry, will help support the needs of a growing online workforce and promote stronger best practice. According to Jack Wallington the […]

Olnins leaves Haymarket to join WARC

October 21, 2008 by

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Image via Wikipedia Rufus Olnins, managing director, Haymarket Brand Media, has left to join The World Advertising Research Center (WARC) as CEO. Olnins oversaw the re-launch of titles including Management Today and went on to manage all of Haymarket’s marketing titles. WARC is an independent company which supplies data to marketing, advertising and research companies.

B2B digital marketing conference

October 9, 2008 by

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Image by mrwilleeumm via Flickr e-consultancy is running a conference in November looking at business-to-business (B2B) digital marketing. The day will focus on how B2B companies can acquire new customers whilst reducing costs through digital marketing. The full agenda for the day can be found here.

Royal Mail targets UK businesses with “Grow” campaign

October 6, 2008 by

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Image via Wikipedia Royal Mail launched its new TV advert over the weekend to target UK business users. Its “Grow” campaign¬† – which is costing ¬£9 million – calls for UK businesses to use its services. Watch the video below – what do you think? It was created by ad agency AMV BBDO. Related articles […]