Browsing All posts tagged under »Marketing«

SIPA UK Congress 2009

June 10, 2009 by


Details for the upcoming SIPA congress, which will take place in London on Wednesday 8th July, were recently sent through to me. SIPA is an abbreviation for the Specialised Information Publishers Association. It aims to serve publishers and providers of specialised information – such as online publications, newsletters and directory services. This year’s congress is […]

Driving traffic for B2B media owners: pay-per-click

April 15, 2009 by


One online marketing tactic which publishers can use to drive traffic to their site is through pay-per-click (PPC) marketing. One of the main benefits in doing this is to increase readership and convert them into buying customers. PPC involves bidding on “keywords” which readers will be using to find news or information related to their […]

Yahoo boss positive about future of Internet advertising

November 12, 2008 by


Chief of Yahoo Jerry Yang believes that online advertising will emerge stronger in the wake of a recession. At the IAB Engage conference in London today, Yang called for advertisers to continue spending in an economy where consumers are still “engaging with big brands.” During his speech Yang highlighted search marketing as a key tool […]

Bellwether report: marketing budgets slashed

October 13, 2008 by


Image via Wikipedia The Bellwether Report, a survey produced by The Institute of Practitioners in Advertising (IPA), has reported the biggest fall in marketing budgets since it began nine years ago. Of the companies surveyed, only 12 per cent reported an upward revision to their budgets, compared to 35 per cent who reported a downward […]

B2B digital marketing conference

October 9, 2008 by


Image by mrwilleeumm via Flickr e-consultancy is running a conference in November looking at business-to-business (B2B) digital marketing. The day will focus on how B2B companies can acquire new customers whilst reducing costs through digital marketing. The full agenda for the day can be found here.