Browsing All posts tagged under »Online advertising«

Lightspeed

September 18, 2009 by

0

It’s been a long while since I last did a post on here and (if I remember how to type), one theme this week has been speed with Google unveiling its Fast Flip product which enables the accelerated browsing of news stories. I wrote about the performance of websites earlier this year, The need for […]

Stop selling ads; sell services

July 30, 2009 by

1

Local media is an area receiving significant attention at the moment. However, my plea; we need to get way from the thinking that revenue from online advertising is enough to create, and sustain local media properties. It’s not. According to PaidContent UK, the Tories have called for ‘ad-funded multimedia local news companies.” Any proposals need […]

Improving online advertising – a Monday morning link

June 29, 2009 by

0

Display has fallen short but to make money, something must be done: Interesting article by Peter Kirwan which looks at what can be done to improve online advertising.

PaperG

June 23, 2009 by

0

It’s always refreshing to read about new solutions and success stories. This one is on a start-up company called PaperG. Victor Wong, a 22 year-old US student and founder of PaperG, has devised Flyerboard, a virtual bulletin board aimed at local newspapers and their readers. Flyerboard makes it easy for readers to post their own […]

Twig from VideoEgg: advertising response to blog format

April 17, 2009 by

1

While the increasing popularity of blogs means ever more potential online advertising space, the blogging formats page length also means most adverts disappear after the first few posts. Not for much longer though, with the introduction of Twig, a new AdFrames unit from VideoEgg, designed to optimise advertising on long Web pages. Stretching the full […]

OpenX ad server for smaller publishers

April 16, 2009 by

0

According to Reuters, OpenX has launched an online ad marketplace for smaller web publishers. OpenX is a platform which sells off online ad slots in real time enabling publishers to market their ad inventory and create competitive bidding. The company is backed by Index Ventures and Accel Partners. It serves over 300 billion page impressions […]

HP select Omnicom to manage £220m account

March 5, 2009 by

0

Image via CrunchBase Marketing Week recently reported that Omnicom had won the HP account on a global basis. Zenith Optimedia lost the business following a re-pitch to handle the planning and buying of both HP’s on and offline marketing channels. Will this see a change in engagement strategy for HP in terms of how they […]