Browsing All posts tagged under »Yahoo«

Yahoo boss positive about future of Internet advertising

November 12, 2008 by

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Chief of Yahoo Jerry Yang believes that online advertising will emerge stronger in the wake of a recession. At the IAB Engage conference in London today, Yang called for advertisers to continue spending in an economy where consumers are still “engaging with big brands.” During his speech Yang highlighted search marketing as a key tool […]

Google walks away from Yahoo deal

November 5, 2008 by

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Image via CrunchBase Google has walked away from its advertising tie up with Yahoo. The deal, which would have involved Google providing advertising on Yahoo’s platorm, has come under major scrutiny from lawyers and anti-trust campaigners.

Aptly done!

September 25, 2008 by

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Image via CrunchBase Yahoo has launched its new ad-serving platform: APT. It is designed to simplify the display ad buying process and increase revenues for partners across its network. It’s being trailed with US newspaper publishers and enables them to speed up the whole buying process for advertisers – creating a platform that lets advertisers […]